UPDATE: Unfortunately the Second Chance Trees project did not win the American Express Members Project, thank you for all your support. The Second Chance Trees project is available for partnership with carefully selected organizations, if you would like to inquire about possible sponsorship or partnership please contact us.
Second Chance Trees, conceived, designed and developed by Converseon in support of its project partner Plant-It 2020, utilizes the power of social media to support proper planting, maintaining and protecting as many indigenous trees as possible.
The Second Chance Trees Reforestation Project is centered on an island designed to replicate real rainforest fauna and wildlife. Visitors to the island can learn about the planet's endangered rainforests while exploring hidden caves, riding along the river, and participating in multi-media educational information about the dangers of deforestation.
Visitors can then choose among one of ten realistically simulated tree species "sims" purchase and plant the tree within designated Second Life areas. The 300 Linden purchase (the equivalent of approximately one US dollar at current exchange rates) triggers the planting of the same species of tree in a "real world" ecologically sensitive region. For each virtual tree purchased and planted, a corresponding tree will be planted in needed regions including Costa Rica, Brazil and other endangered rainforest environments.
The project was conceived to demonstrate the power of today's emerging meta-verses in providing educational and highly immersive socially responsible activities. The act of an individual choosing and planting a specific tree species in a 3-D rainforest environment with contextually embedded educational elements provides a deeper and rich engagement experience than simply "writing a check." The project allows users to "virtually" participate in the specific socially responsible activity either individually or within and among communities.
At a time when global environmental challenges require enlightened, interconnected social movements driven through the use of emerging technologies, we hope that you will join us in our support of the Second Chance Trees Reforestation Project.
Founded in 2001, Converseon is a leading social media communications company designed to help organizations "join the conversation" to meet communications objectives.
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Plant-It 2020 is a 501 (c)(3) nonprofit foundation dedicated to properly planting, maintaining and protecting as many indigenous trees as possible worldwide.
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With more than 2 million residents, Second Life is a 3D online world with a rapidly growing population from 100 countries around the globe, in which the Residents themselves create and build the world which includes homes, vehicles, nightclubs, stores, landscapes, clothing, and games.
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Founded in 2001, Converseon is a leading full service social media communications agency that helps a range of leading brands "join the conversation." Services include Conversation Mining, affiliate and word of mouth marketing, blog and social network development, search engine optimization, collaborative community design, Second Life development initiatives, among others. Converseon works with leading organizations to develop and implement innovative social media strategies. Interested parties can contact Converseon directly at info@converseon.com.
Plant-It 2020 is a 501 (c)(3) nonprofit foundation dedicated to properly planting, maintaining and protecting as many indigenous trees as possible worldwide. In addition to replenishing cities and forests, Plant-It 2020 also periodically provides educational workshops on forestry issues to thousands of children. Founded by the late Singer John Denver in 1992, our reforestation projects in many countries often directly help humanity by increasing crop production, and fresh water availability while reducing cyclical flooding and drought.
With more than 2 million residents, Second Life is a 3D online world with a rapidly growing population from 100 countries around the globe, in which the Residents themselves create and build the world which includes homes, vehicles, nightclubs, stores, landscapes, clothing, and games. The Second Life Grid is a sophisticated development platform created by Linden Lab, a company founded in 1999 by Philip Rosedale, to create a revolutionary new form of shared 3D experience. The former CTO of RealNetworks, Rosedale pioneered the development of many of today's streaming media technologies, including RealVideo. In April 2003, noted software pioneer Mitch Kapor, founder of Lotus Development Corporation, was named Chairman. In 2006, Philip Rosedale and Linden Lab received WIRED's Rave Award for Innovation in Business. Based in San Francisco, Linden Lab employs a senior team bringing together deep expertise in physics, 3D graphics and networking.
