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why reforestation?*

  1. Rainforests once covered 14% of the earth's land surface; now they cover a mere 6% and experts estimate that the last remaining rainforests could be consumed in less than 40 years.
  2. One and one-half acres of rainforest are lost every second with tragic consequences for both developing and industrial countries.
  3. Nearly half of the world's species of plants, animals and microorganisms will be destroyed or severely threatened over the next quarter century due to rainforest deforestation.
  4. Experts estimate that we are losing 137 plant, animal and insect species every single day due to rainforest deforestation. That equates to 50,000 species a year. As the rainforest species disappear, so do many possible cures for life-threatening diseases.
  5. The Amazon Rainforest has been described as the "Lungs of our Planet" because it provides the essential environmental world service of continuously recycling carbon dioxide into oxygen. More than 20 percent of the world oxygen is produced in the Amazon Rainforest.
  6. More than half of the world's estimated 10 million species of plants, animals and insects live in the tropical rainforests. One-fifth of the world's fresh water is in the Amazon Basin.
  7. One hectare (2.47 acres) may contain over 750 types of trees and 1500 species of higher plants.
  8. Currently, 121 prescription drugs currently sold worldwide come from plant-derived sources. And while 25% of Western pharmaceuticals are derived from rainforest ingredients, less than 1% of these tropical trees and plants have been tested by scientists.
*Source: www.rain-tree.com
about the partners


Founded in 2001, Converseon is a leading social media communications company designed to help organizations "join the conversation" to meet communications objectives.
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Plant-It 2020 is a 501 (c)(3) nonprofit foundation dedicated to properly planting, maintaining and protecting as many indigenous trees as possible worldwide.
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about Second Life®


With more than 2 million residents, Second Life is a 3D online world with a rapidly growing population from 100 countries around the globe, in which the Residents themselves create and build the world which includes homes, vehicles, nightclubs, stores, landscapes, clothing, and games.
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Founded in 2001, Converseon is a leading full service social media communications agency that helps a range of leading brands "join the conversation." Services include Conversation Mining, affiliate and word of mouth marketing, blog and social network development, search engine optimization, collaborative community design, Second Life development initiatives, among others. Converseon works with leading organizations to develop and implement innovative social media strategies. Interested parties can contact Converseon directly at info@converseon.com.

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Plant-It 2020 is a 501 (c)(3) nonprofit foundation dedicated to properly planting, maintaining and protecting as many indigenous trees as possible worldwide. In addition to replenishing cities and forests, Plant-It 2020 also periodically provides educational workshops on forestry issues to thousands of children. Founded by the late Singer John Denver in 1992, our reforestation projects in many countries often directly help humanity by increasing crop production, and fresh water availability while reducing cyclical flooding and drought.

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With more than 2 million residents, Second Life is a 3D online world with a rapidly growing population from 100 countries around the globe, in which the Residents themselves create and build the world which includes homes, vehicles, nightclubs, stores, landscapes, clothing, and games. The Second Life Grid is a sophisticated development platform created by Linden Lab, a company founded in 1999 by Philip Rosedale, to create a revolutionary new form of shared 3D experience. The former CTO of RealNetworks, Rosedale pioneered the development of many of today's streaming media technologies, including RealVideo. In April 2003, noted software pioneer Mitch Kapor, founder of Lotus Development Corporation, was named Chairman. In 2006, Philip Rosedale and Linden Lab received WIRED's Rave Award for Innovation in Business. Based in San Francisco, Linden Lab employs a senior team bringing together deep expertise in physics, 3D graphics and networking.

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